China Britain Motorsport Conference Announced to
Complement British Motorsport Festival
Leading British Companies to Share Best Practice in Beijing on 12.10.2017
Beijing 13.09.2017: The British Motorsport Initiative launched today introduces the China Britain Motorsport Conference (12.10.2017) and British Motorsport Festival as platforms to develop the many elements of the sport, technology and skills and to promote cooperation and commerce between the UK and China. Supported by British and Chinese trade organizations, industry associations, education establishments, OEM’s, teams and technology firms, the Conference and Festival aim to expand links and trade between the two countries as well as to contribute to the development of the motorsport culture in China.
The value of the motorsport industry to the UK economy exceeds £9bn, of which it is estimated that £3.6 billion of Motorsport Valley’s collective turnover is generated from exports. The country has over 4,500 motorsport engineering companies, employing o
ver 41,000 staff, with over 32 race circuits, 9 F1 teams and more world titles won by drivers than any other country, not to mention the recent success of Lewis Hamilton. A swathe of the West Midlands and Oxfordshire has been nicknamed “Motorsport Valley,” because of engineering expertise that has extended well beyond the racing circuits. Events like Goodwood and venues like Silverstone are magnets for amateurs and professionals alike from around the world, and the goal of the Conference and Festival is to create more opportunities for British and Chinese entrepreneurs, engineers, academics, suppliers and drivers to find ways to work together.
Sam Raff, Minister Counsellor for Sport & Culture at the Department of International Trade, said “The British motorsport industry represents some of the best of British talent, technology and culture, and this initiative in China will raise the profile of our offering to Chinese partners, and create direct opportunities to strengthen ties both on and off the track.”
The China car market is the largest in the world, and along with this growth has come an interest in motorsport, classic cars, touring and culture. In China there are some 10 race tracks with more under construction by entrepreneurs and regional governments. These support international races such as F1, WTCC, WEC, Blancpain Endurance, Asian Series including Asia Le Mans, TCR, and GT Asia, as well as domestic, professional and semi pro races including China GT, CTCC, GPGP and the ASR cup. Professional and amateur racing is growing, and along with that the demand to develop the entire ecosystem which supports the sport, sponsorship and fan base.
The British Motorsport Conference, to be held in Beijing 12.10.2017, is entitled ‘Building Partnerships between British and Chinese Motorsport Professionals to Fast Track the Development of the Industry in China.’ The event is funded by the UK Department of International Trade and organized by the China Britain Business Council in partnership with the British Motorsport Initiative team. Speakers will be included from the British Government, Federation of automobile and motorcycle sports of China, South East Midlands Local Enterprise Partnership, Silverstone Race Circuit, Northampton University, Prodrive, McLaren (TBC), UniPart Logistics, RML (TBC), and Delta Group (TBC). Chinese companies will also present and take part in the panel discussions on the issues facing the industry and potential collaboration.
Chris Zachar, Head of Partnerships at Silverstone Circuits, who will fly from the UK to Beijing said, “Silverstone Circuits are delighted to be supporting the China Britain Motorsport Conference. As the Home of British Motorsport, first opened in 1948, we are excited to see the developing focus and awareness of motorsport in China, and see a number of opportunities to share our ideas, experience and support to both existing and planned projects. Additionally our support is driven by an aspiration to increase the number of overseas visitors to Silverstone, particularly the Chinese market, and we look forward to working with partners in both China and the UK.”
Federation of automobile and motorcycle sports of China (CAMF), the Strategic Partner of the China Britain Motorsport Conference, will make a key note speech to welcome the 80 invited guests which will be drawn from the UK and Chinese motorsport industry. Commenting on the growth of motorsport in China and the opportunities for sharing best practice, technologies and investment with UK partners, Mr Zhang Tao, Director of the Secretariat said, “ The CAMF is mandated to grow all aspects of the motorsport industry, and we welcome the delegates from the UK to China and look forward to developing closer ties between the two countries to ensure a bright future for both those people taking part and the ever growing fan base for motorsport in China.”
The British Motorsport Festival, a multi brand platform for British culture, community and competition, will be held in the spring of 2018 in Beijing. The 3rd event since it was founded in 2016, the BMF is focused on entertainment for the family and offers rides, drives, food and drink, merchandise and music over 2 days. Car brands which took part in the 2016 event included Aston Martin, Jaguar, Land Rover, McLaren, MINI, Morgan, and Radical, and in 2018 the event will include cars for adults as well as go-karting, virtual reality rides, a darts competition and fun fair as well as British food and drinks from brands including TipTree, Green King and Newby Tea.
The British Motorsport Initiative is operated by a joint venture between British entrepreneur Jim James and Ace Gear, a Beijing based car culture company led by Mr Qiao. James, the importer of Morgan Motor Company cars to China and former interim CEO of Lotus China, launched the BMF in 2015. The joint venture with Ace Gear was established in 2017 to bring together the connections with British companies and Chinese car culture fans within one company.
James, Founder and Chairman of the British Motorsport Initiative said, “Our intention is to contribute to the development of Chinese motorsport and car culture by introducing British experts and brands at the Conference and the Festival, with a view to creating opportunities for cooperation and commerce at individual, company and country level.”
Mr Qiao, Partner in the British Motorsport Initiative commented, “Partnership with British companies and the establishment of the Conference and Festival are efficient and effective ways to grow the levels of interest and professionalism in the motorsport industry in China.”